Yahoo passed Google in US Web visitors in July
NEW YORK (AP) — For the first time in
more than two years, more Americans
visited Yahoo's websites than Google's,
according to comScore Inc.'s Internet
traffic data for July.
The research firm said Wednesday that
Yahoo Inc.'s websites saw 196.6 million
unique U.S. visitors last month, while
Google's sites had 192.3 million. The last
time Yahoo was ahead of Google was in
May 2011, according to comScore.
That said, Yahoo is still far behind Google
in making money from the people who
visit its websites. After stripping out
advertising commissions, Yahoo's revenue
came to $1.07 billion in the April-June
quarter. Google's, meanwhile, was $11.1
billion by the same measure.
Research firm eMarketer estimates that
Google will generate $38.83 billion in
worldwide digital advertising revenue this
year, more than any other company.
Facebook Inc. is at No. 2 with an
estimated $5.89 billion, while Yahoo is
No. 3 with $3.63 billion expected.
EMarketer's figures include mobile ads,
which comScore does not count in its Web
visitor figures.
It's hard to say if July's figures are a blip
or the start of an upward trend for Yahoo.
The company is in the midst of a
turnaround orchestrated by CEO Marissa
Mayer. Mayer, who recently clocked in a
year at the helm of the Internet company,
has described her plan for Yahoo as a
"series of sprints" that will take several
years to finish.
Shares of Google Inc. climbed $3.20 to
$872.53 in afternoon trading. Yahoo's
stock rose 79 cents to $27.85.
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