How to Generate Loyal Followers on Twitter & Facebook
If you are looking to attract loyal
followers and fans in social media,
you may want to consider showing
off your positive, optimistic,
Pollyanna attitude. Being upbeat
and cheerful really draws a crowd.
Let's face it - we get enough
negativity in our lives, don't we?
Between the negative outlooks on
the economy or the latest
depressing news stories, we're
bombarded with negativity.
Why would anyone want to follow
someone who gives them more of
it online?
Positive posts invigorate all who
read them. People who are
energized by your happy attitude
are attracted to you, and want to
hear more. A buoyant approach to
social media is the best way to
generate a community of active
and loyal followers, and build
lasting relationships.
How to Generate Loyal Followers
Just by Being Positive and
Friendly
#1: Be Authentic
Yes, it's important to have a bright
attitude, but people can see if
you're being phony. Don't pretend
to be happy when you aren't. That's
like pasting a smile on your lips. If
it doesn't reach your eyes,
everyone knows you are faking it.
If you want to share about
something that is bothering you or
making you angry, can you put a
positive spin on it? Can you write it
in an entertaining way? Add a little
humor to your grumpy mood.
Computer froze up 4 times today. I
want to throw it through a window.
I guess that's a sign I should take a
break and go shopping. Who's
coming with me?
#2: Rebroadcast Positive Posts
Connect with positive people, and
repost their inspirational messages
to your community. These
motivational posts will further the
positive image of your brand, catch
the attention of key influencers,
and help build valuable, lasting
relationships.
#3: Roll Out the Welcome Mat
Don't be shy! Write on your new
friend's wall, give them a shout out
on Twitter, or comment positively
on one of their posts. When your
community is growing very quickly,
it becomes almost impossible to
extend personal greetings to
everyone, but don't resort to
automatic messaging.
These often evoke negative feelings.
Select a few interesting new
followers and send each a message.
Include something personal you've
learned about them from their
page. This will engage new
followers and establish authentic
connections.
#4: Ignore Negative Nellies (Yes,
it happens, even to us Positive
Patties)
How do you respond to that guy
who calls you names and tells you
that your opinion is stupid? You
don't. Spending time and energy in
negativity is a detriment to your
positive branding. Breathe, smile,
and move on.
This approach does not apply when
a customer is complaining about
your product or company. Ignoring
that kind of post can lead to
increased anger and retaliation.
Use good customer service skills
and keep a level head.
#5: Be Funny and Entertaining
What's the number one thing your
fans and followers want? To be
entertained!
Get over it! People are not visiting
your Fan Page or following you on
Twitter to hear more about your
products and services. They only
come back if you are highly
entertaining.
Give 'em what they want, in your
own friendly way, and you'll
generate a happy, loyal
community.
Remember social media is a virtual
extension of YOU. Let your
beautiful smile shine through, and
you will establish loyal, lasting
relationships based on happiness
and success.
