Mirror leads way as Sunday tabloids enjoy August circulation rise

The Sunday Mirror was the best-
performing title in the Sunday
market in August, increasing
circulation by nearly 2% month-
on-month.
Trinity Mirror's red-top averaged
1,063,293 sales a week, up 1.72%
on July, in a month when most of
the Sunday tabloids enjoyed small
circulation increases.
Another Trinity Mirror title, the
Sunday People, increased its
circulation 1.47% to 425,293,
while others on the rise were the
Daily Star Sunday (up 1.31% to
346,205) and Mail on Sunday (up
1.05% to 1,675,474).
The Sun on Sunday was down
0.56% month-on-month to
1,916,570 and the Sunday Express
dipped 0.54% to 473,286.
All four Sunday quality titles
reported circulation declines in
August: the Independent on Sunday
(down 3.6% to 110,157), Sunday
Times (down 2.17% to 826,462),
Observer (down 1.58% to 216,839)
and Sunday Telegraph (down
0.32% to 435,323).
Sun on Sunday
Headline circulation: 1,916,570
Month-on-month change: -0.56%
Year-on-year change: -10.17%
Overseas: 60,343
Mail on Sunday
Headline circulation: 1,675,474
Month-on-month change: +1.05%
Year-on-year change: -7.51%
UK and Ireland paid-for
circulation: 1,506,233 (89.9% of
total)
Overseas: 90,101
Bulks: 79,140
Sunday Mirror
Headline circulation: 1,063,293
Month-on-month change: +1.72%
Year-on-year change: -3.44%
UK and Ireland paid-for
circulation: 981,621 (92.3% of
total)
Overseas: 51,672
Bulks: 30,000
Sunday Express
Headline circulation: 473,286
Month-on-month change: -0.54%
Year-on-year change: -6.45%
Overseas: 16,897
Sunday People
Headline circulation: 425,293
Month-on-month change: +1.47%
Year-on-year change: -7.13%
Overseas: 24,669
Daily Star Sunday
Headline circulation: 346,205
Month-on-month change: +1.31%
Year-on-year change: -21.25%
Overseas: 10,857
Sunday Times
Headline circulation: 826,462
Month-on-month change: -2.17%
Year-on-year change: -9.65%
UK and Ireland paid-for
circulation: 768,469 (93% of total)
Overseas: 46,971
Bulks: 11,022
The Sunday Telegraph
Headline circulation: 435,323
Month-on-month change: -0.32%
Year-on-year change: -6.13%
Overseas: 12,700
The Observer
Headline circulation: 216,839
Month-on-month change: -1.58%
Year-on-year change: -11.94%
Independent on Sunday
Headline circulation: 110,157
Month-on-month change: -3.60%
Year-on-year change: -10.95%
UK and Ireland paid-for
circulation: 56,102 (51.2% of total)
Overseas: 341
Bulks: 53,714
Headline circulation includes
lesser rate sales,
subscriptions, bulks – copies
sold to airlines, rail
companies, hotels and gyms
for a nominal fee and given
free to the public – and
distribution in Ireland and
overseas. UK and Ireland
paid-for circulation excludes
bulks and overseas
distribution; where this figure
is not given, bulks and
overseas distribution account
for less than 5% of total
circulation